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Moneyball And The Art Of Market Research

Long time no see, right? I haven’t talked to you guys for about two years, and you know what… I feel pretty good about it. In fact, I’d say I’m dancing on that borderline of feeling excellent about it. I’ve been super, super busy with my business. And I think that for a couple of years, my personal philosophy in …

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Tension Might Be The Missing Ingredient

I couldn’t help but feel like my step-dad lied to me. When I was younger (we’re talking pre-teen here), we were working on adding a screen door to the porch on a blazing summer day. He took me to the side and he said… And I remember this like it happened yesterday. The number one thing you need to know …

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Creating Headlines that Draw a Hungry Audience

There are too many blogs in the world. I mean, we’re rapidly reaching a state in human history where… the amount of digital bullshit (sorry sorry, we’re supposed to call it CONTENT) floating around the internet is VASTLY outstripping the sum of actual human knowledge. And yet…. the internet is still growing, showing no signs of stopping. You can pop …

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4 Easy Ways to Flunk Your Business (Avoid #4 At All Costs!)

It takes a lot of sweat equity to build up a great online business and once you have finally found success, you want it to continue. What you need to do is to continue to run your business in a professional manner in order to ensure that it continues to thrive. Sometimes people lose sight of what is important or …

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A Simple Playbook for Writing Badass Blog Comments

    A blog comment can be a valuable reference back to your site, especially if you are commenting on a popular blog that has a good following. In fact, forget the traffic stuff,  this is a way to catch some eyeballs and get some good conversation going on your own site. But only if you don’t suck at it. …

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Meditate. Making You a More Effective Marketer is the LEAST it Will Do

  Alan Watts: he’s my favorite guy – reading his thoughts and feelings on almost any topic will make you a better and more well-rounded person. And when I talk about meditation and people think they can’t do it because it’s too hard… it’s usually because they think of meditation as like, a monk on a hill with an empty …

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Innovate or Imitate? The Answer Might Surprise You.

A WHOLE LOT of new marketer’s problems can be traced back to low self-esteem. When you aren’t sure what you’re doing, you tend to want to overcomplicate things… and overcompensate for your lack of previous success by over-delivering and knocking everything you do out of the park.   Now, I obviously don’t mean to say that you shouldn’t give people …

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How to add perceived value to your product

It can be very, very difficult to build your confidence and asks for what your products are worth in the market. Especially if you’re just starting out and you’ve convinced yourself that reputation is value. It can be a big influence on how product is positioned but if you have the courage to ask for what a product is worth, …

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Are repeat clients really that important?

I try really hard to help people who ask me for it regardless of their situation but I have had frequent instances where a person will say something to me that drops my jaw and I just say, ‘No, this person isn’t cut out for it.’     I tell you the story and it’s not a joke at all, …

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Cut The Fluff And Clutter Out Of Your Business

‘I want to start a business, so what should I do?’     “Well first of all, you gotta stop asking obvious questions and start actually doing things.”   I’ve heard this from students, from partners, and from people who are just curious about what I do. One of the problems is there’s a lot fluff and excess information online …