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lol just lol if you call yourself “rational”

All sorts of smart looking people come out of the woodwork when you’re marrying a doctor. WAIT. I’m not getting married, and I’m not the doctor, so save your relief /joy over my marital status for a later episode. I was THERE, that’s my point here. One of the women asks around the table and says: Would you rather hear …

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The Daily Routine For Freelancers

I came from the world of fiction, and when I was starting out, it was REALLY what I wanted to do with my career. I wanted to write books. Or novellas. Or short stories. You get the idea. I’ve never thrown that away, a LOT of my ideas in fiction are relevant to my skills in copy. But one of …

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Please STOP Writing Killer, Conversion Crushing Copy, Because My Wobbly Little Heart Can’t Take It Anymore

Spoilers inbound for Disney’s™ Star Wars™ Rogue One™A™ Star Wars™ Story™. SPOILER: They get the plans for the death star! Anyway, without writing a huge essay on this movie… It’s a story with a lot of big dramatic moments and emotional high notes. People die heroically, there are miracle escapes, mad dashes, passionate speeches about freedom. While this is a …

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Let’s Kill Clickbait In 2017

You would think this stuff was the absolute worst thing in the world. I spend a little free time on Reddit, and honestly, it is a wretched hive of cynicism and bitterness. There is nothing that Reddit users hate more than the idea that someone, somewhere will ask them to pay cash money for something. Whether it’s an idea or …

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Moneyball And The Art Of Market Research

Long time no see, right? I haven’t talked to you guys for about two years, and you know what… I feel pretty good about it. In fact, I’d say I’m dancing on that borderline of feeling excellent about it. I’ve been super, super busy with my business. And I think that for a couple of years, my personal philosophy in …

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Tension Might Be The Missing Ingredient

I couldn’t help but feel like my step-dad lied to me. When I was younger (we’re talking pre-teen here), we were working on adding a screen door to the porch on a blazing summer day. He took me to the side and he said… And I remember this like it happened yesterday. The number one thing you need to know …

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Creating Headlines that Draw a Hungry Audience

There are too many blogs in the world. I mean, we’re rapidly reaching a state in human history where… the amount of digital bullshit (sorry sorry, we’re supposed to call it CONTENT) floating around the internet is VASTLY outstripping the sum of actual human knowledge. And yet…. the internet is still growing, showing no signs of stopping. You can pop …

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4 Easy Ways to Flunk Your Business (Avoid #4 At All Costs!)

It takes a lot of sweat equity to build up a great online business and once you have finally found success, you want it to continue. What you need to do is to continue to run your business in a professional manner in order to ensure that it continues to thrive. Sometimes people lose sight of what is important or …

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A Simple Playbook for Writing Badass Blog Comments

    A blog comment can be a valuable reference back to your site, especially if you are commenting on a popular blog that has a good following. In fact, forget the traffic stuff,  this is a way to catch some eyeballs and get some good conversation going on your own site. But only if you don’t suck at it. …

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Meditate. Making You a More Effective Marketer is the LEAST it Will Do

  Alan Watts: he’s my favorite guy – reading his thoughts and feelings on almost any topic will make you a better and more well-rounded person. And when I talk about meditation and people think they can’t do it because it’s too hard… it’s usually because they think of meditation as like, a monk on a hill with an empty …