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Give Me Your Cash. I Have A Gun.

Let’s imagine that you’re ready to rob a bank. Maybe you’re a bank robber with a heart of gold, that’s trying to raise money for your sick kid. You know, sort’ve like John Q? Maybe you’re just doing it for kicks. Maybe you’re the average everyday robber and you just want to get some cash. Either way, you get in …

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lol just lol if you call yourself “rational”

All sorts of smart looking people come out of the woodwork when you’re marrying a doctor. WAIT. I’m not getting married, and I’m not the doctor, so save your relief /joy over my marital status for a later episode. I was THERE, that’s my point here. One of the women asks around the table and says: Would you rather hear …

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The Daily Routine For Freelancers

I came from the world of fiction, and when I was starting out, it was REALLY what I wanted to do with my career. I wanted to write books. Or novellas. Or short stories. You get the idea. I’ve never thrown that away, a LOT of my ideas in fiction are relevant to my skills in copy. But one of …

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Please STOP Writing Killer, Conversion Crushing Copy, Because My Wobbly Little Heart Can’t Take It Anymore

Spoilers inbound for Disney’s™ Star Wars™ Rogue One™A™ Star Wars™ Story™. SPOILER: They get the plans for the death star! Anyway, without writing a huge essay on this movie… It’s a story with a lot of big dramatic moments and emotional high notes. People die heroically, there are miracle escapes, mad dashes, passionate speeches about freedom. While this is a …

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Let’s Kill Clickbait In 2017

You would think this stuff was the absolute worst thing in the world. I spend a little free time on Reddit, and honestly, it is a wretched hive of cynicism and bitterness. There is nothing that Reddit users hate more than the idea that someone, somewhere will ask them to pay cash money for something. Whether it’s an idea or …