A blog comment can be a valuable reference back to your site, especially if you are commenting on a popular blog that has a good following. In fact, forget the traffic stuff, this is a way to catch some eyeballs and get some good conversation going on your own site. But only if you don’t suck at it.
If you want your comment to be published it needs to be give some kind of a decent contribution to the blog. Here is a simple playbook for writing badass blog comments.
Actually Read the Blog Post
Sounds simple, but many people overlook this simple step. Are you wasting your time posting your link and a generic comment to thousands of blogs? Stop it. Use your time wisely and only visit blogs that relate to your niche. Once you see a good blog post, take the time to read it, carefully and think about a good response. Do not just say “nice blog” or “great post” because that is garbage that no one needs. Take the time to write something that adds value to blog or the blog owner may not approve your comment.
Add Value to the Blog
We mentioned this just a minute ago, but we want to explain it a little bit further. When you read a blog, do you take the time to read the comments that are listed below that blog?
If so, what do you see there? If you see a series of meaningful comments that ask the blog owner a question or present a different view and those comments have been published, then you can see a certain vein that you should follow. Think about what you can say to respond to the blog post that will intrigue the writer and the readers of the blog and write a post of at least 50 to 100 words.
Ask a question in your comment that invites people to continually respond to you, which will continue to bump your comment to the top of the list. Share your valuable knowledge and add something unique, but make sure you read previous comments to make sure no one else has added that same information already. Start your comment with a compliment to the writer such as “interesting post” or “thanks for the great read” or something along those lines to pump up the blog poster and encourage them to post your comment.
Spell Check your Comment
There really is nothing worse than writing something “intelligent” and then making yourself look stupid by making some silly typographical errors. If you need to write out the post in a word document and run a spell check first, go ahead and do that. Read your comment over carefully a few times before you hit that publish button, because once you submit it, it’s on there!
Do Not Spam
Most people do not understand that they should not spam other people’s blogs. Although your main purpose in leaving a blog comment is to get the link back to your site, you do not simply post a link or add a link back to your site in your post. In case you did not know, most blog owners have their blogs set to “no follow” so that search engines do not count it as a backlink anyway. Take the time to add value (as mentioned above) – that is your “give” and then write out your name and site link to the info box that will be presented to you at the end of your comment. This will incorporate a link back to your site in a signature line in the blog post comment, rather than showing a tacky URL right in the comment. This is your “take”, although it won’t come across as a take, because it is disguised.If you follow these simple rules, you will be seen as an added value by the blogger with your interesting comments that make people think. You will become that badass blog commenter that people love to respond to with comments that they love to read.
Blog owners will also appreciate it if you add value to their blog by leaving meaningful comments that give them ideas and material for new blog posts. When you find a few blogs that you like, keep returning and adding your comments and follow the blog poster on Twitter too so that they follow you back. After you establish a relationship the blogger may even allow you to do a guest post if your comments are good enough!
Jacques became forever known as “The Internet Gentleman Blog Commenter”