Too many new marketers complain about the wrong things.
You know, I ran into a lot of people on places like WarriorForum that make excuses for not launching a product because they are worried about problems that actually are not that big.
Here’s a good example:
They’ll complain about customers that are going to rip them off, maybe they’ll share the product of others when they download it or they’ll cost a charge back, they’ll ask for a refund, they’ll complain too much or too easily and they will completely break themselves down trying to look for ways to heal themselves from these deadly problems that they think are going to cost them every dollar that they have.
The truth is this is not as much of a problem as you think.
The Truth About Marketing
If you’re marketing properly then odds are you’re marketing more than one thing. You have an upsell, you have an OTO, and you have something that you are going to sell down the line. So honestly, who cares if a front end product gets passed around and ripped off by some unscrupulous customer that wants a freebie or a refund?
It’s also important to remember that the ultimate goal of any product isn’t just to make the sale; it is to EARN A CUSTOMER. Somebody is going to invest in not just you but themselves, build a business in the long run and help you so that you can have larger results in the months or years to come.
You’ve got to remember that it’s a very small minority of customers that will go out of their way to rip you off because they don’t have two bucks to rub together. The vast majority of your customers are actually going to pay for the stuff that you do because they see a value to it and don’t want to jump through a bunch of hoops, nor that they’ll get it for free like begging for a refund.
Good VS Bad Customers
It’s important to think about the time that you’re investing in these bad customers. Not just the time that you spend acting, you know, complaining about it on WarriorForum, talking about it on Skype rooms and on Facebook. Think about the time that you spent not taking action because you’re too afraid to put up guarantees that don’t have a 60-day money back period or you’re too afraid to act altogether. Think about how much money that takes out of your pocket.
It’s important to remember that the average person who buys products online is not highly tech savvy. They don’t like to jump through hoops. They don’t like bullshit. They have a job. They understand VALUE. They’re willing to pay for it if it gives them the results that they want, so adapting abundance mentality.
Ignore serial refunders, delete them from your life, add them to a blacklist and move on about the process of your business which is finding real customers and making real earning.