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Give Me Your Cash. I Have A Gun.

Let’s imagine that you’re ready to rob a bank. Maybe you’re a bank robber with a heart of gold, that’s trying to raise money for your sick kid. You know, sort’ve like John Q? Maybe you’re just doing it for kicks. Maybe you’re the average everyday robber and you just want to get some cash. Either way, you get in …

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lol just lol if you call yourself “rational”

All sorts of smart looking people come out of the woodwork when you’re marrying a doctor. WAIT. I’m not getting married, and I’m not the doctor, so save your relief /joy over my marital status for a later episode. I was THERE, that’s my point here. One of the women asks around the table and says: Would you rather hear …

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The Daily Routine For Freelancers

I came from the world of fiction, and when I was starting out, it was REALLY what I wanted to do with my career. I wanted to write books. Or novellas. Or short stories. You get the idea. I’ve never thrown that away, a LOT of my ideas in fiction are relevant to my skills in copy. But one of …

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Please STOP Writing Killer, Conversion Crushing Copy, Because My Wobbly Little Heart Can’t Take It Anymore

Spoilers inbound for Disney’s™ Star Wars™ Rogue One™A™ Star Wars™ Story™. SPOILER: They get the plans for the death star! Anyway, without writing a huge essay on this movie… It’s a story with a lot of big dramatic moments and emotional high notes. People die heroically, there are miracle escapes, mad dashes, passionate speeches about freedom. While this is a …

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Let’s Kill Clickbait In 2017

You would think this stuff was the absolute worst thing in the world. I spend a little free time on Reddit, and honestly, it is a wretched hive of cynicism and bitterness. There is nothing that Reddit users hate more than the idea that someone, somewhere will ask them to pay cash money for something. Whether it’s an idea or …

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Creating Headlines that Draw a Hungry Audience

There are too many blogs in the world. I mean, we’re rapidly reaching a state in human history where… the amount of digital bullshit (sorry sorry, we’re supposed to call it CONTENT) floating around the internet is VASTLY outstripping the sum of actual human knowledge. And yet…. the internet is still growing, showing no signs of stopping. You can pop …

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5 Ways To Be An Instant Wordsmith

I know that for a lot of people, writing interesting content can be tougher than an outhouse rat. “If you think you’re failing, remember: This owl will always be better than you.”   It’s something that makes people freeze up, it makes them think about high school English, it makes them think about those dreadful presentations at work and being …

PLR Selection For Newbies

So, it’s been a very exciting couple of weeks – my From Mindset To Action PLR package got JVZoo’s Product of the Day, and I also opened a PLR Mastermind room on Facebook and Skype. I get a lot of time to sit and talk to PLR creators and buyers, sharing ideas about this kick-ass resource. Along the way, I …

A Few Unusual Things You Can Do WIth PLR

Sick of listening to people tell you to rewrite your PLR? Have you bought some PLR content and now you’re looking for some interesting way to deploy it? Here are some ideas that you (hopefully) haven’t heard a dozen times before. Make It Multimedia One of the easiest things to do with PLR is make it fuel for audio and …

Does Your Writing Scream LOSER?

“I can tell she hates me, just looking at her.” My fiance and I are at a party, huddling up in somebody else’s kitchen. Things have been awkward/a disaster and I’m taking a few minutes to explain why. She’s not really biting. Not yet, anyway. “I think you’re just being an asshole. She’s been really nice.” And she has been. …