The weight loss industry is getting more and more powerful – but where are the results? The obesity epidemic is spreading, even as more and more people gain an understanding of how to lose weight. That’s because just knowing your body and understanding it isn’t enough unless it’s paired with motivation and consistently. Weight loss can be as tough mentally as physically, and Fearless Mind is devoted to fixing that for EVERYONE.

This was a sales letter where I had to devote a lot of time to explaining. Explaining why the product was needed, explaining the situation that so many prospects will find themselves in, and explaining what’s inside. All while hitting the emotional lows that come with the same of being overweight, and the highs of having a renewed look and feel.

It was especially important to close powerfully, reducing the price mentally by comparing it to the many, many other expensive aspects of weight loss.

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