My client was kind of shy, didn’t like to write, and really wanted a system that made sales without her having to touch it much. So we worked with the persona of “Kit Adams” who is kind of a goofy dad type. Lots of song lyrics, quotations, puns, and homespun wisdom. This wasn’t the traditional romance market – we targeted middle-aged married people that were struggling or separated, speaking to those frustrations with a clean, funny way that engaged and got them BUYING. Did great! We made a lot of sales with this sequence and most importantly, saved the client a ton of time! Now she can actually live her life instead of hunching in front of a computer.