This was a massive project I got to do for Jason Fladlien and this team at Rapid Crush. Their Amazon course was one of the biggest of the year, and now that they’re rolling out a 2017 edition, they wanted something that was just as up to date – rolling out every inch of their qualifications, their emotional journey, and every possible objection that someone could have keeping them from starting a physical products business.

I wanted this to feel almost like a webinar – a conversation with someone who is almost reaching through the monitor to help you with your problems. It helped that there was such a wealth of content to introduce and an incredible set of strong, specific benefits.

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