When the author of 30 (THIRTY) plus bestsellers on the Kindle marketplace asks you to sell the benefits of his product, it’s kind of a daunting prospect. It was eased quite a bit by how well organized his information was. It’s so much easier to talk about the benefits of a product when the creator writes something with those benefits at the very front of his mind. It’s even better when he has unique skills and experience. His course puts a heavy emphasis on advanced planning and smart negotiation, and I was able to position that as the “special sauce” that made him and his style unique.