The next lemming that screams out “I’m taking action” before leaping with two feet into their next stupid decision is going to get a knot on his head, courtesy of me. I get why it’s such a popular mantra. There are plenty of people that just refuse to do anything for their business. But the phrase has been swiped (and generously exploited) by marketers who want viewers to get off the pot and buy something already.
It’s the responsibility of a salesman to ask you for the sale. It’s your job to think before you make that choice. So don’t just rush out and “take action”, if the action is about spending your money. Instead, get up from the computer and ask yourself a few questions.
Is my ignorance making this product attractive?
If you’re buying a “make money method” that you haven’t heard about or used before, ask yourself whether you’re in love with the idea of the general method, or the specific system the vendor is offering. If you’ve read some sales material that a certain social media method is the greatest thing in the world, maybe you should spend a little bit of time learning about that method and implementing. Maybe the book or software has some shortcut that promises to make things easier, but you won’t understand the value of it until you actually spend some time working on it.
Remember that setting a habit will ultimately be more useful than any software or system.
How long is this going to take to set up?
Okay, this might be an understatement… but there’s a lot of in-between stuff between you downloading a program and making a bunch of money. And there’s a time-dilation effect when it comes to teaching. It can be faster to explain how to do something (write a book AND THEN) than it is to do it. So forget what the sales pitch says – it might be accurate for the person TEACHING the program, but they’ve worked pretty hard on it.
Think about your skills and ask yourself how long it’s going to take for you to set things up. If you’re “guesstimating” how long it’ll take to do a job because you’re too dumb to track your time, go ahead and double that guesstimate, genius.
Is this stronger than compound interest?
You’ve probably got a lot of goals. Short term goals, long term goals. And you’ve got a lot of plans for reaching those goals. Are you really going to risk THROWING OUT the stuff you’re doing in order to add some new element?
Don’t pick up a “new thing” just because you’ve sucked at doing the old thing.
Instead, look for something that can fill a gap in your existing knowledge.
No matter what you’ve been doing, you’ve spent a lot of time thinking about it, digesting it, and making it your own. Make sure you’ve got a really good reason to change tracks.
Is this the best use of my money?
Are you buying this out of a genuine desire to learn something new, or are you just paranoid? Nobody wants to be left out of some awesome secret, but information overload is what happens when you know all the super special secrets.
Is this the best use of your money right now? Could you spend that money hiring someone to implement an already existing idea? Too many people spend their money on their business and their time in it instead of the other way around.