Here’s a dark secret that I don’t really like to admit and a lot of other marketers don’t like to admit, either: I’m not superhuman.
“We all have THAT moment…”
No matter how much I talk about self discipline, no matter how much I talk about motivation, and no matter how many tips on these two subjects I take in, there will always be times when I have a limited amount of time to get things done.
I’m sure the same thing can happen to you from time to time, especially if you’ve got a full time job, or you’ve got a full time family obligation, or a full time business. It’s going to be tough for you to market your business and handle your day to day affairs. That’s just how life goes.
But whenever there’s a day that your family obligations stack up, you’re tired and exhausted, or you have to leave the house and run a lot of errands, you should always prioritize the most profitable things that you can do.
Setting Your Profit Goals
So what are those profitable things that you can do in your business that only take a few minutes and will reward you for a long time to come?
Well, for starters, you should send something to your mailing list if you have one. All those prospects want to hear from you even if it’s not a very in-depth message. You can just ask for ways that you can help. Offer a service, promote a product; all these things only take five to ten minutes, and they can have a rewarding impact on the rest of your day.
If you don’t have a mailing list, it’s time for you to start calling prospects – people who potentially could be on your mailing list, or clients, or improve your business in the long term. Again, even if you have an hour to spend calling potential clients, it has an exponential impact on your business.
Remember, if you miss a chance to contact a buyer today, they very well may take an offer from somebody else who’s a competitor of yours because they didn’t hear from you. Or if you’re in the process of closing a sale, they might drop you and go for someone else because they haven’t heard from you. This is something that can be done in a short amount of time. Thirty minutes is more than enough to call a few prospects, to walk potential clients through your sales tunnel, and to email already existing customers to let them know how you’re doing, or offer them an opportunity that enriches their day. And most importantly, this is something that’s very hard to outsource.
Nobody Can Do It Like YOU Do
Honestly, you’re the only person who has your exact sales touch. And chances are, your clients have bonded with you because of it. Unless you have a very talented assistant who knows how to communicate with your leads, you’re the only one in your business that can do it.
Don’t rest. Even if you have a lot of free time, you should always take the time to contact your mailing list and ask what you can do to improve their business, or address their desires.