So what’s stopping you from getting started in email marketing? Unfortunately, there are a lot of people who would rather make excuses than make changes. No matter what you’ve heard or what you’ve chosen to believe about starting an email list, it is easier than you might think and it’s much less expensive than you think, too.
There are only a handful of things that are essential to getting started in email marketing. If you don’t have them, you won’t be able to get started. But again, these things are really easy to acquire.
What You’ll Be Needing:
- You Need An Email Marketing Service. There are a handful of nerds out there who will run their own auto-responder software on the backend of their website. Good for them, but you don’t really need it. All that you need is a way to store the email addresses that you get and hopefully, these sources are reliable and you’ll be able to use them far into the future. Services like Aweber and GetRespose are great for this. They’re even cheaper or free services like Listwire that will allow you to get started for cheap, and they’re good, too.
- A Way To Get Leads. If you’ve been in the internet marketing world for any amount of time, you’ve seen squeeze pages of every variety. You’ve seen simple ones that just ask for an email address. You may have even seen complex ones that ask for your name, your email address, your phone number, your address as a way of building a deeper bond. Again, you don’t need to worry about this so much. You just need to keep it simple and make sure that you have one and it exists somewhere. It can be on your website, it can be on a Facebook page, anywhere is fine.
- A Way To Inform People. You need to let them know that you have a mailing list and send people to your squeeze page. If you’ve got a blog, friends on Facebook, or Twitter, this is a great way to start. If you’ve got organic search engine traffic, this is a great way to start. If you’re willing to spend a lot of money on solo ads, again, it’s a way to get started.
It’s really simple, and there are people who are out there running their entire businesses just on those three basic elements. So, let’s talk about those things in depth.
Web Arsenal 2.0
First of all, the email marketing software… Personally, I use GetResponse. It’s what works for me. It doesn’t cost a lot of money AND it’s something that upgrades with you. If you’ve got twenty dollars a month, you can manage an email list up to a couple thousand people; which is more than enough to cover its own cost.
I know that in the old days of internet marketing, the marketers would gather the list themselves and send the emails through their own AOL server, their own Yahoo CompuServe, whatever the case was.
And of course, this would take days because you’d be typing in the addresses by hand, you’d be waiting for the emails to send. Not only was this tedious, it would usually be against FTC regulations.
So when you use a service like GetResponse, everybody involved knows that the people on your list actually want to be there, and you’re not spamming them. There are also free marketing software options. Imnica, for example, will let you send out a lot of emails per month.
But the problem is, you don’t have an auto-responder sequence. In my business, I really believe in having an auto-responder sequence so that once somebody joins the mailing list, I can send them a continuous stream of emails over the next week, or over the next month, or over the next two months.
And all of these don’t have to be promotional emails. In fact, when you’re first starting your email list, it’s best to walk them through some problems that they’re facing and actually provide some solutions before asking for a purchase of any kind.
Another catch that you’ll have with Imnica is that they put an email footer on the bottom of each email. This is ridiculous. What do you look like trying to give advice on almost anything: training your dog, going out to date, investing your money, or anything in life if you’re using a free hosted service? It gives off the sense that you don’t take it seriously enough to invest in it, so why should anybody else take it seriously enough to invest in you? I strongly advise that you use a service like GetResponse or Aweber when setting up your mailing list.
Leads, Leads, Leads
A lot of people get intimidated by this, but there are literally dozens of software solutions, pre built squeeze pages, and answers people who aren’t tech savvy but still want to get leads and talk to people and communicate with them about all matters relating to their business.
Lastly, you want a way to tell people about your mailing list. Obviously, if you don’t get any traffic, you are not going to get any sign ups.
You don’t want to be in a situation where you’re paying twenty dollars a month for a mailing list, and then only two people are signing up for it per month. Even though you only have to pay a dollar for a month-long trial, it’s a waste of investment if there’s no traffic.
So make sure that you’re getting in front of eyeballs in order to make the auto-responder a worthwhile investment. And there are dozens of ways to do that, so you don’t have any excuses. You can put the form at any website you already have up and running.
Or if you’re brand new, start making YouTube videos. Start buying solo advertisements from reputable marketers that you trust. Start posting your link on forums and Facebook pages.
There are so many ways to get started with email marketing that it’s silly to sit on your butt and wait for it to be handed to you. And remember that even if it’s a free item, even if being added to your list is free, you still want to provide something of value in return for that contact information. So you might give something freeway in a form related to your niche, and then ask people to sign up and join when they download your free thing.
You could even sell something, and in the selling process, either ask people to join your mailing list or use scripts and software to add them automatically. Or you could do 2 or 3 of these things at one time. You could just imagine how fast your mailing list would grow.
Just remember that if you’re spending the money on an auto responder service, you want to drive traffic to it and monetize it as quickly as possible. So whatever you do, get started today.