Do you ever feel like your online review management could be better? You are not alone. In fact, 93% of consumers say they trust online reviews as much as personal recommendations.
No matter what business you are in, your online reputation is critical. It determines how potential customers view you, whether they decide to do business with you, and even how much money they are willing to spend. Unfortunately, many businesses do not realize the importance of their online reputation until it is too late.
That is why it is crucial to take steps to improve your online reputation – and luckily, it is not as hard as you might think. Here are three genius tips that will help get you started.
- Make it easy for customers to leave reviews
If you want to improve your online reputation, one of the best things you can do is make it easy for customers to leave reviews. Include links to review sites on your website and social media profiles, and send follow-up emails after transactions asking customers to rate their experience. The more reviews you have, the more credible you will appear to potential customers.
- Respond to negative reviews
It is inevitable that you will receive some negative reviews – no business is perfect. However, how you respond to those negative reviews makes all the difference. It is a mistake to remove negative reviews because you need to address them instead. Take the time to craft thoughtful, professional responses that address the customer’s concerns. This shows potential customers that you are committed to providing a great experience, even when things do not go perfectly.
- Monitor your online reputation
Another critical step in improving your online reputation is monitoring what is being said about you. Set up Google Alerts for your business name and key employees, and regularly check review sites to see what customers are saying. This way, you can address any negative reviews quickly and take steps to prevent them in the future.
By following these three tips, you can start taking control of your reviews widget and ensure that potential customers see your business and online reputation in the best light possible.
It is never too late to start strategizing for your online reputation. The fact is, you can only benefit from a proactive and positive online presence. These three tips will help get you started. Or reach out to an experienced team who employs data-driven solutions necessary to help improve your online reputation and drive conversions.
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